有毒鏈接會(huì)嚴(yán)重?fù)p壞它們指向的頁(yè)面。此外，由于它們經(jīng)常以不自然的方式獲得，因此它們不支持 SEO 過(guò)程。什么是有毒鏈接以及如何刪除它們？繼續(xù)閱讀以了解更多信息。

鏈接建設(shè)在某種程度上類似于人際關(guān)系。當(dāng)您試圖在私人生活中避免有毒的人時(shí)，您應(yīng)該盡量避免指向您網(wǎng)站的有毒鏈接。

為什么？

因?yàn)樗鼈儠?huì)對(duì)您的網(wǎng)站可見(jiàn)性以及所進(jìn)行的 SEO 活動(dòng)的有效性產(chǎn)生負(fù)面影響。

他們?cè)?SEO 方面有多重要？

將它們放在您的鏈接配置文件中會(huì)顯著降低整個(gè)過(guò)程的有效性，并減少您在 SERP 中的位置。

利用這些鏈接不會(huì)被忽視，特別是因?yàn)楣雀铏C(jī)器人不斷學(xué)習(xí)如何有效地處理黑帽搜索引擎優(yōu)化和鏈接操作。

出于這個(gè)原因，值得了解什么是有毒鏈接以及如何刪除它們，因?yàn)檫@將使您避免不愉快的后果和后果。

任何非自然獲得或從不安全來(lái)源購(gòu)買的鏈接都可能有毒。繼續(xù)閱讀以了解如何檢查您的反向鏈接是否對(duì)您的頁(yè)面產(chǎn)生負(fù)面影響。

什么是有毒鏈接？

根據(jù)許多可用的定義，有毒鏈接可以定義為導(dǎo)致鏈接站點(diǎn)位置減少或不產(chǎn)生增長(zhǎng)的 URL。谷歌還將該術(shù)語(yǔ)定義為：

任何旨在操縱 PageRank 或網(wǎng)站在 Google 搜索結(jié)果中的排名的鏈接都可能被視為鏈接方案的一部分，并且違反了 Google 的網(wǎng)站管理員指南。這包括任何操縱指向您網(wǎng)站的鏈接或從您的網(wǎng)站傳出鏈接的行為。–developers.google.com/search/docs/advanced/guidelines/link-schemes?hl=en

在較大的數(shù)據(jù)集中找到有害鏈接非常困難，因?yàn)榫W(wǎng)站缺乏增長(zhǎng)的原因有很多，而反向鏈接并不是這種情況下唯一的決定性因素。

但是，在某些情況下，可以肯定地說(shuō)您遇到了有毒鏈接。如果您發(fā)現(xiàn)一個(gè)站點(diǎn)有大量反向鏈接，但鏈接域不多，那么您很可能正在處理有毒域。

另一個(gè)危險(xiǎn)信號(hào)應(yīng)該是鏈接構(gòu)建活動(dòng)后性能突然下降的情況。在這種情況下，建議執(zhí)行詳細(xì)的鏈接審核。

查看我們的鏈接建設(shè)審核！

一些網(wǎng)站僅對(duì)某些頁(yè)面有有毒鏈接。例如，如果您注意到特定頁(yè)面或類別的可見(jiàn)性降低，而其他元素狀況良好，您可能會(huì)懷疑該頁(yè)面包含有毒鏈接。

在分析統(tǒng)計(jì)數(shù)據(jù)時(shí)，您可以找到這樣的相關(guān)性。有時(shí)來(lái)自特定頁(yè)面的鏈接不會(huì)轉(zhuǎn)化為一個(gè)網(wǎng)站的流量增長(zhǎng)，但它會(huì)在另一個(gè)網(wǎng)站的情況下表現(xiàn)得非常好。這就是為什么值得持續(xù)調(diào)整策略并觀察所有變化的原因。

正如您所看到的，具有負(fù)面影響一個(gè)頁(yè)面的反向鏈接并不一定證明您應(yīng)該刪除整個(gè)域并假設(shè)它只有有毒鏈接。

一個(gè)鏈接對(duì)一個(gè)站點(diǎn)可能是負(fù)面的，但它可能對(duì)另一個(gè)站點(diǎn)成功。?

專家評(píng)論

有毒鏈接來(lái)自不自然或不相關(guān)的來(lái)源，Google 將所有想要操縱 PangeRank 的鏈接視為有毒鏈接。2022 年 7 月，Google 鏈接垃圾郵件更新對(duì)許多具有此類鏈接的網(wǎng)站進(jìn)行了驗(yàn)證。刪除它們是值得的，這樣 Google 就不會(huì)受到處罰。

Katarzyna ?liwa
場(chǎng)外 SEO 專家

但是如果遇到有毒鏈接怎么辦？

不用擔(dān)心！有可能擺脫它們。盡管網(wǎng)站可能有負(fù)面元素，但您可以通過(guò)正確的修改充分利用其 SEO 潛力。

這種關(guān)系也反過(guò)來(lái)起作用。如果活動(dòng)不當(dāng)，優(yōu)質(zhì)網(wǎng)站可能會(huì)變成純粹的垃圾郵件，并在搜索結(jié)果中失去其價(jià)值。

這方面的一個(gè)例子可以在下面的屏幕截圖中看到，它顯示了垃圾鏈接導(dǎo)致的下降。

識(shí)別有毒鏈接最重要的是不斷觀察特定領(lǐng)域發(fā)生的變化。

值得跟蹤新的搜索引擎算法更新，例如 Google Link Spam Update。它旨在識(shí)別有毒鏈接并忽略它們，而不會(huì)對(duì)垃圾郵件站點(diǎn)施加懲罰。

如何找到有毒鏈接？

有毒鏈接包括由一個(gè)實(shí)體創(chuàng)建的垃圾鏈接和大量鏈接。要查找有毒鏈接，您應(yīng)該執(zhí)行上述鏈接審核。

但是，如果您想自己分析您的網(wǎng)站，請(qǐng)注意一些危險(xiǎn)信號(hào)，例如：

• 幾個(gè)具有不同域的相同網(wǎng)站鏈接到同一個(gè)網(wǎng)站，
• 大量垃圾評(píng)論，包含對(duì)搜索引擎來(lái)說(shuō)是危險(xiǎn)信號(hào)的鏈接，
• Unmoderated forums and blogs that are a source of low-quality links,
• Malicious domains and software that can refer to a site, informing the search engine about a possible threat,
• Links from a domain added to the Disavow file by several users,
• Linking from a domain penalized by Google,
• Follow and nofollow links of suspicious proportion,
• Directories that cite multiple domains,
• Excessive link density on the page with the link,
• Lack of an SSL certificate, which guarantees the credibility of the linking domain.

All of the situations mentioned above, and many others, can be seen by the search engine as threats, spam, and harmful practices.

Therefore, it’s crucial to appropriately balance the number of backlinks mentioned above in order not to be penalized by Google.

Tools That Come in Handy

The process of finding and analyzing toxic links is extremely difficult and challenging. Due to constant changes in search engines, this analysis isn’t a one-time activity, but cyclical monitoring.

Observing a domain’s visibility and toxic links isn’t an entirely reliable solution. Sometimes following such a path can lead you to the wrong conclusions.

It’s worth supporting your observations with SEO tools that will help you check a site’s links and allow you to evaluate its conditions. The most popular of these are:

• Google Search Console
• Ahrefs
• Majestic

Google Search Console is a free tool that gives you the opportunity to check your backlinks. This is done using the “Backlinks” tab and the “Export backlinks” option. After selecting it, you can download all links in a format of your choice.

The paid Ahrefs tool allows you to export all links since you started tracking a particular website using the “Backlinks” tab. The tab is displayed after you select the analyzed site. Semrush is another paid tool that also helps you monitor the status of links.

You can also export links using the Majestic tool. Just click backlinks, enter the domain you need to export, and select the option: Export Data.

How to Remove Toxic Links From Your SEO Process?

Monitoring and analyzing toxic backlinks can be problematic and challenging. Few people can afford to devote huge resources to comprehensive monitoring by SEO specialists and webmasters.

If you see that a page with a backlink to your site is spammy, or you notice weird, suspicious websites linking to your domain, there are two ways of solving the problem.

One of them is to send an appropriate link delete request to the moderator or administrator of the suspicious site.

Google Disavow tool is another way to remove toxic links. With its help, you can remove unwanted links.

Disavow allows you to upload a file with specific domains or links that, once submitted, will be invisible to search engine algorithms. The file should be prepared in a text sheet with the extension “.txt”.

Toxic Links – What Should You Do?

It’s worth concentrating on link analysis and conducting it at least once a year, as toxic links can do more harm than good. If you notice decreases in your website visibility and traffic, it’s time to perform a link building audit.

The fight against toxic links should start with realizing the risks associated with them, regardless of your good intentions.

Monitoring the links and domains you use during the SEO process should minimize the probability of having toxic links leading to your website. Be aware that you’ll have to sacrifice certain things for the sake of achieving great results in the future and improving your positions in the SERPs.

Don’t forget about available tools that can streamline your everyday work in numerous SEO aspects.

如果您的網(wǎng)站知名度或排名在最近幾個(gè)月有所下降，并且您從未進(jìn)行過(guò)反向鏈接分析，那么是時(shí)候開(kāi)始著手了！如果您在 SEO 方面需要任何幫助，請(qǐng)聯(lián)系我們！我們很樂(lè)意幫助您提高網(wǎng)站的地位。

請(qǐng)記住，不值得創(chuàng)建垃圾鏈接，因?yàn)樗鼈儠?huì)對(duì)您的網(wǎng)站和 SEO 產(chǎn)生負(fù)面影響！