如果您經(jīng)營(yíng)網(wǎng)站、在線商店或其他平臺(tái)，您可能需要投資 SEO。但是，在您開始與代理商合作或決定自己執(zhí)行活動(dòng)之前，您應(yīng)該了解在創(chuàng)建 SEO 策略之前要考慮的八個(gè)重要因素。多虧了他們，您將能夠確定過程的持續(xù)時(shí)間以及看到第一個(gè)結(jié)果所需的時(shí)間。

SEO是一個(gè)過程。您不能指望您的網(wǎng)站在執(zhí)行一些活動(dòng)后會(huì)在特定關(guān)鍵字上排名靠前。是的——優(yōu)化元標(biāo)記可能會(huì)在幾天內(nèi)帶來變化，但這只是影響網(wǎng)站位置的眾多元素之一。搜索引擎優(yōu)化是一個(gè)持續(xù)的過程——根據(jù)谷歌的要求調(diào)整網(wǎng)站需要時(shí)間。您執(zhí)行活動(dòng)的時(shí)間越長(zhǎng)，活動(dòng)的結(jié)果就越好。但是，您不應(yīng)該立即期待巨大的變化。

與您合作的機(jī)構(gòu)應(yīng)向您解釋何時(shí)可以期待結(jié)果——時(shí)間范圍可能因項(xiàng)目而異（取決于行業(yè)、市場(chǎng)、短語的競(jìng)爭(zhēng)力或當(dāng)前頁面狀況）。一開始，您將能夠觀察到網(wǎng)站知名度的提高以及 TOP10 和 TOP50 中越來越多的短語。然后，您的活動(dòng)將轉(zhuǎn)化為更多的自然流量和更高的轉(zhuǎn)化率。

閱讀更多關(guān)于為什么 SEO 是一個(gè)過程而不是一次性工作？

SEO需要綜合行動(dòng)

搜索引擎優(yōu)化過程包括現(xiàn)場(chǎng)和非現(xiàn)場(chǎng)活動(dòng)。如果您跳過這些元素之一，您將限制您的可能性——通過開展綜合活動(dòng)，您可以取得更多成就。

You can have a well-optimized website with high-quality content, but if you don’t have any backlinks to the site, Google won’t consider your website as trustworthy and won’t increase its visibility. On the other hand, investing only in link building is a bad choice. To achieve the best possible results, linking should support on-site activities – and vice versa.

Moreover, your and the agency’s initiatives also need to be consistent. You should know which steps to avoid and when to consult experts.

It’s possible to split the work. For example, you can take care of content creation, and the agency can focus on other activities. SEO tasks require knowledge and experience, otherwise, you can easily hinder the entire process and decrease your page visibility. Hundreds of backlinks offered on classified sites at extremely attractive prices may be tempting, especially if they come with the promise of quick results. However, they probably won’t bring you any benefits and they can even decrease your positions.

There is No Guarantee You’ll Reach a Given Position

You may have come across advertisements that state that a particular agency guarantees the TOP1 position for the most important keywords for your business. Such a message should be a red flag for you. In the SEO world, similar slogans are only empty promises.

It’s impossible to predict how Google’s algorithms will change, and there are also other factors such as the seasonality of your business or the actions of your competitors, who may also be trying to reach top positions for given queries.

Let’s get back to the updates – there have been modifications that caused havoc in the search results. Therefore, we can’t predict what the search results will look like in the future, and what they’ll depend on. That’s why it’s impossible to guarantee reaching the TOP1 position after a given period.

Fluctuations are Normal in SEO

It’s impossible to guarantee that your website positions will continue to grow. Remember: minor or major fluctuations in search engine positions are perfectly natural, so there is no need to panic. Of course, it’s always worth checking the reason for this state of affairs, however, you should be aware that usually, you have little influence on the changes. Your page positions may decrease due to the intense activity of your market rivals, malware, Google’s algorithm updates, modifications of the site structure, and unavailability of your page.

Big Traffic Doesn’t Always Equal Conversions

Getting a lot of organic traffic from Google doesn’t mean that you’ll be getting lots of customer inquiries. First of all, it’s important to choose the right keywords – if the traffic is generated mainly by generic phrases, and not long tail keywords, your conversion rate may decrease, however, that’s not everything.

Your website condition is another important factor. The page may generate lots of traffic but if it’s not optimized for users, you won’t see any improvements in the conversions. That’s why it’s crucial to design a website that can truly convert. Factors you should keep in mind include:

• Short website loading time – each subsequent second decreases your conversion rate. According to the research conducted by Portent, websites that load up to 2 seconds have the highest conversion rates.

portent.com/blog/analytics/research-site-speed-hurting-everyones-revenue.htm

• Website menu – an internet user should be able to find interesting subpages without too much effort. Intuitive navigation is the key to success.
• Product page/service page – the recipient should know what they’re buying and should be provided with all the information about the product/service (preferably in an attractive form). To learn more, check How to write attractive product specifications.
• CTA – eye-catching, highly visible, and clear call to action is an essential element of the website.
• Site search – must be functional, it should give hints while filling in the search field and always display some results, even if the site doesn’t offer exactly what the user is looking for. Want to learn more? Check out our blog post: How to improve your e-commerce site search?

These are, of course, only some elements you should pay attention to. Take your time to refine the website and you’ll quickly notice tangible benefits.

Find out more: How to increase sales? 12 reasons for the lack of conversions at your store.

Doing SEO on Your Own Isn’t Always the Best Idea

Learning about SEO is definitely the right direction – it’s worth having knowledge in this area, even just to understand activities performed by the agency.

But is doing SEO on your own a good idea? There is a big risk of making mistakes, such as investing in low-quality backlinks, which may result in a Google penalty. If you decide to cooperate with an agency after such ineffective activities on your own, take into account that it’ll take time to improve your link profile.

Find out more about When To Cooperate With An SEO Agency?

If you feel that content creation and optimization are your b points, take care of these aspects and leave other elements for specialists. At the same time, your initiatives should be coherent, and you need to take into account the keywords you’ll be optimizing your website for.

Things to Know Before Starting SEO Campaign for Your Website – The Takeaway

Starting an SEO campaign requires preparation. Implemented actions should be well planned, comprehensive and they should cover all aspects that affect page visibility. That’s why in this article we mentioned the most important factors to consider before creating an SEO strategy. Stick to them, and you’ll be able to create a good SEO campaign.

等待結(jié)果至關(guān)重要，因?yàn)楦倪M(jìn)不會(huì)在一夜之間出現(xiàn)。時(shí)間因素在 SEO 中非常重要，您對(duì)此無能為力。為了達(dá)到預(yù)期的結(jié)果，您需要定期進(jìn)行高質(zhì)量的活動(dòng)。

如果您不是專家，并且 SEO 對(duì)您來說完全是希臘語，請(qǐng)將任務(wù)委托給專家。但是，請(qǐng)記住，如果您有時(shí)間，您可以隨時(shí)探索 SEO 的秘密。